Cultural Collusion

Studying Public Communications and Public Relations in London so far has been a great experience. When I’m not studying I can always go out for entertainment or check out a cultural event. The most popular cultural events around London seem to be going to the theatre, viewing exhibitions and visiting museums such as the V&A or British Museums. More and more I find myself looking for public relations everywhere, whether its reviews in magazines or PR placed articles in newspapers. However, I did not think about how public relations affects what we see at cultural venues such as the theatre and museums. While reading PR Week, I stumbled across an article titled “Brand Show off Cultural Streak.” This article explores how cultural collusion has become a new trend in Public Relations. Cultural Collusion happens when a Brand collaborates with a cultural venue to promote their brand and its products. My blog follows Cultural Collusion, providing an in-depth analysis of its implications and provide examples of this increasingly popular trend.